It's not just for kids anymore!
LinkedIn is often referred to as “the professional Facebook”. Both individuals and companies can create, share, and engage with content – very much making it a social network. However, the focus here is on industry knowledge, business insight, and professional development. With more than 400 million users, it is not a platform that your business can neglect.
LinkedIn’s targeted ad functionality makes B2B marketing efforts simple. You can target individuals of particular professions, skills, job titles, and so on. Additionally, you can directly focus on larger groups of people under criteria such as industry, company size, and location. This allows your company to hone in on other professionals that are prospective customers of your products/services.
Many people – actually MORE people – are on Facebook. So why use LinkedIn when it is also relatively more expensive? It makes sense for B2B purposes because the users are in a business mindset, whereas Facebook users logon with a social “family & friend” mindset. This implies that clicks and conversions are more likely with B2B efforts on LinkedIn. Furthermore, you’ll face much less competition on LinkedIn than Facebook. FB catches all of the interests and behaviors of its users which has become a field-day for advertisers of all industries, products, and services. LinkedIn is professionally focused which drastically narrows down the number of relevant advertisers and opens more space for you company’s B2B ads.