It's not just for kids anymore!
Now you see it, now you don’t! That’s the idea behind Snapchat, an app for sending pictures and videos that disappear after viewing. It’s currently dominated by a younger market – but not for long. Snapchat has been making tons of adjustments over the past two years and has just begun marketing efforts to capture a wider audience. Some of these adjustments include “My Story”, which allows you to share your personally-selected feed of pictures to all of your friends for 24-hours. In addition to My Story, there are “Live Stories” of sponsored events across the world – from the Golden Globes to European dance festivals – that any Snapchat user can see. And Snapchat is not just for people. Companies are now creating accounts for followers to get a glimpse behind the scenes (even The White House has an account now!). As Snapchat’s advertising platform advances and more demographics get engaged, definitely keep an eye on this network.