It's not just for kids anymore!
Instagram gives businesses the option of creating “promoted posts”, which means your post will appear to users who don’t follow you. It’s their unique platform for advertising, and it’s becoming incredibly popular. In 2015, Instagram ad spend grew more than 100x from the 3rd to 4th quarter – over $100 million! Compared to something like print ads, Instagram ads take the cake. They’re much more cost effective and the impact is quantifiable. These ads can also target specific geographic regions and demographic settings, which is super effective in achieving reach to the right audience.