Social Media

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Social Media Quick Tip #38 – Facebook Insights

Posted on 08 Dec 2015 in Social Media Quick Tips | 0 comments

One key concept in marketing is making sure the right content is reaching the right audience. On your company’s Facebook page, go to the the “Insights” tab to see detailed demographic & usage stats about the users who like your page. Receive info such as age, gender, location, interests, relationship status, online purchasing behavior, etc! There are endless ways to use this information. For example, you can target consumers who are newly engaged or have a birthday approaching with content-specific posts. Also learn more about your brick-and-mortar store performance by reviewing when people are checking in & how often people pass by!

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