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Social Media Quick Tip #44 – LinkedIn B2B Strategy

Posted on 06 May 2016 in Social Media Quick Tips | 0 comments

LinkedIn is often referred to as “the professional Facebook”. Both individuals and companies can create, share, and engage with content – very much making it a social network. However, the focus here is on industry knowledge, business insight, and professional development. With more than 400 million users, it is not a platform that your business […]

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Social Media Quick Tip #43 – Quality over Quantity

Posted on 29 Mar 2016 in Social Media Quick Tips | 0 comments

As the big social media platforms become inundated by new users, accounts, and brands it is more important than ever to stay at the top. Facebook was the first to implement an “algorithmic” timeline, meaning that posts are displayed in order of relevance & popularity rather than chronology. Just in the past month, both Twitter […]

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Social Media Quick Tip #42 – Keep an eye on Snapchat

Posted on 09 Feb 2016 in Social Media Quick Tips | 0 comments

Now you see it, now you don’t! That’s the idea behind Snapchat, an app for sending pictures and videos that disappear after viewing. It’s currently dominated by a younger market – but not for long. Snapchat has been making tons of adjustments over the past two years and has just begun marketing efforts to capture […]

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Social Media Quick Tip #41 – Instagram Ads

Posted on 26 Jan 2016 in Social Media Quick Tips | 0 comments

Instagram gives businesses the option of creating “promoted posts”, which means your post will appear to users who don’t follow you. It’s their unique platform for advertising, and it’s becoming incredibly popular. In 2015, Instagram ad spend grew more than 100x from the 3rd to 4th quarter – over $100 million! Compared to something like print ads, Instagram […]

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Social Media Quick Tip #40- Not Every Social Network is Right For You

Posted on 19 Jan 2016 in Social Media Quick Tips | 0 comments

Before establishing your company’s social media, do some research! You don’t want to waste your time on a channel that your target market doesn’t use enough. Many sources, like Business Insider and Pew Research Center, give demographic reports on popular social media platforms. For example, if you want to reach an older population, don’t use […]

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Social Media Quick Tip #39 – Brand Growth with Periscope

Posted on 29 Dec 2015 in Social Media Quick Tips | 0 comments

Periscope is a relatively new social media network that lets users live stream from their phone camera to the rest of the world. Viewers can then simultaneously communicate to the streamer with live comments. Many companies are still trying to figure out ways to use this new platform- below are a few ideas for getting more […]

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